Exciting New Benefits

HDR10+ ADVANCED Features for Enthusiasts

HDR10+ ADVANCED provides exciting new features and benefits that can be enjoyed on a number of compatible products.

Why HDR10+ Advanced?

Enhanced Overall Brightness

Extended statistical metadata is provided to produce better image tonality. This can be used to generate greater brightness which can be experienced on today’s most advanced televisions.

Intelligent Motion Smoothing

This metadata feature is used to lessen the effects of visible “judder” in a given scene by enabling compatible displays to dynamically adjust the amount of motion “smoothing” applied.

Local Tone Mapping

HDR10+ ADVANCED also allows creators to achieve greater brightness control in specific areas of a scene, while adding more overall depth and detail.

Genre-based Optimization

A new metadata tool allows content providers and encoders to create “customized” genres dynamically. The display can then optimize picture processing and tailor it to match each type of content.

Advanced Color Control

HDR10+ ADVANCED also enables content creators to dynamically calculate color gamut data, for even more accurate color reproduction.

Adaptive Cloud Gaming

In addition to compatibility with HDR10+ GAMING mode, HDR10+ ADVANCED supports the latest cloud-based games with real-time ambient light adaptation, for a more engaging user experience.

The Potential for HDR10+ ADVANCED:

“HDR10+ ADVANCED marks a transformational leap in streaming picture quality and we’re thrilled to pioneer support for this new technology.”

– BA Winston, Vice President of Technology, Prime Video

“HDR10+ ADVANCED’s enhanced brightness, intelligent motion smoothing, local tone mapping and advanced color control will empower creators to deliver truly immersive experiences.”

– Mark Jaszberenyi, CEO & Founder, Colorfront

“We’re looking forward to supporting the latest HDR10+ ADVANCED technology, which brings a new level of visual excellence to home entertainment.”

– Cody Huang, Senior Director, MediaTek

“We’re looking forward to deploying HDR10+ ADVANCED across our platform and working with our TV and content partners to bring the benefits to everyone.”

– Paul Nangeroni, Senior Director, Product Management, Roku

The Applications for HDR10+ ADVANCED:

For content creators: a simple, cost effective implementation with powerful, new capabilities to make their work look its best.
For content providers: state-of-the-art picture quality combined with access to the broadest range of compatible services and devices.
For device and display manufacturers: royalty-free use, plus robust compatibility with products certified by HDR10+ Technologies, LLC.
For entertainment enthusiasts: brighter and even more engaging HDR images that they’ve been clamoring for.

In short, HDR10+ ADVANCED elevates the presentation of movies, episodic television, sports and games to a whole new level and is driving a new generation of entertainment!

Read the HDR10+ ADVANCED White Paper