What advantages does HDR10+’s open standard model offer for streaming and device manufacturers?

HDR10+ is built as an open standard, which has practical consequences for everyone in the content and hardware supply chain.

For content providers and streaming services, HDR10+ requires no per-title licensing agreements or content approval process with a third party. A studio or streamer can encode and deliver HDR10+ content without negotiating separate commercial terms; the standard is accessible to any production team using compatible tools. HDR10+ metadata generation is also designed to be fully automatic, derived directly from the mastering process;  no separate manual metadata pass is required.

For device manufacturers, there are no per-device royalties payable to HDR10+ Technologies, LLC. Manufacturers choose their own implementation approach, which keeps engineering decisions competitive and flexible. The result is broad deployment: HDR10+ appears in the majority of televisions and smartphones sold worldwide, including every Samsung TV,  the world’s leading TV brand by volume.

For viewers, this breadth matters. A format available on the world’s most widely sold displays, across major streaming platforms, and in free over-the-air broadcasts reaches more screens without requiring consumers to make format-specific purchasing decisions.